ABOUT LiEGE

Real Boys Wear PiNK.

I'm a single mother raising a 13-year-old boy whose favorite color has always been pink.

Not because someone told him to like it. Because he just did. Since he was little — pink crayons, pink shirts, pink everything. He never questioned it.

The world did.

Somebody, somewhere decided pink was off-limits for boys. That it made them less. He never got that memo.

He wants to be a pilot. He talks about the sky the way other kids talk about video games. He has charts of planes on his wall and can tell you the difference between a 737 and an A320. His dream is big and it takes real work to get there — flight school, education, hours in the air.

So I made LiEGE.

LiEGE is for boys who were never built to shrink. For boys who like what they like and wear what they want. It's a kingdom for the boys who were told no and did it anyway.

Every piece is designed around him — the kid who taught me that strength isn't about hiding what you love.

Every profit from LiEGE goes directly to supporting him and his dreams of becoming a pilot. Your purchase helps pay for his education, his future flight training, and keeping a roof over the kingdom.

When you wear LiEGE, you're not just wearing pink. You're wearing permission.

Permission for the next 13-year-old boy to like what he likes.

Thank you for building his runway with us.

— Janice, Founder, LiEGE
REAL BOYS WEAR PiNK